The author of the advertisement is the organization WWF (World Wildlife Fund).
The advertisement displays the Earth on an ice-cream cone as if it were melting to stress the effects of Global Warming. On the bottom of the advertisement, a caption states that “no one will be spared from climate change.” Therefore, everyone should help prevent it.
The context includes prior knowledge to environmental change, which may cause sea levels to rise drastically and make Earth inhabitable. Context also includes debates regarding to whether Global Warming is a legitimate issue or merely a conspiracy.
An obvious rhetorical element is the analogy of Global Warming being like ice-cream melting on a cone. It implies that soon, if action is not taken, the Earth will be no more and humanity will cease to exist. Another rhetorical element used was the pace of the advertisement. It states climate change as an immediate threat; therefore, people should pay it urgent attention.
The author’s purpose was to urge people to take action. It was aimed at everyone because Global Warming is a global issue. It is not exclusive to one country. I think that it was a creative advertisement. It was clever, and that may be enough to push people to take action. However, by itself, it may not make an extremely effective argument; those who have not started taking action already are unlikely to do so simply because of a silly advertisement.
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